Platan is a new range of premium brandy made from grapes grown in the renowned Bagizagan vineyards of Uzbekistan.

Bagizagan is known for its winemaking traditions and also for its centuries-old oriental plane trees, which have become a natural symbol of the region.

Named after this iconic tree, Platan pays tribute to its place of origin and uses the tree as a metaphor for time. The key visual element on the packaging is a cross-section of a trunk with its growth rings. Across the Platan range, the rings represent the brandy’s age: the older the brandy, the more rings appear and the deeper the label color becomes, like natural wood.

The unusual placement of the rings on the bottle creates a recognizable identity that makes Platan easy to spot on the shelf.

Every detail of the packaging supports the wood theme. The label is printed on wood-textured paper. The brand icon, a snifter glass, echoes the shape of the growth rings, and a logo resembling graceful branches completes the composition with understated elegance.