Ferkensco asked us to create a visual identity that would reflect its mission and approach. As a leading supplier of mineral fertilizers, the company aims to provide high-quality products for the agricultural sector, help grow the industry’s export potential and create new jobs.

A key goal was to convey stability, reliability and a connection to nature that would appeal to local partners and international clients alike.

The concept is based on the natural cycle of minerals, which turns fertilizer into the foundation of growth and fertility. We created a visual image that reflects this process and helps the company fit naturally into its competitive landscape.

We noticed that every company in the fertilizer market builds its identity around a symbolic mark and a logo lockup. These elements have to work on objects of all sizes and immediately communicate the company’s field and focus.

At the heart of the identity is a symbol in the form of a stylized flower. Its shape alludes to the origin of life and healthy plant growth. The blue area around the core represents mineral fertilizers, and the yellow core represents the seed, the source of life. Smooth transitions in the symbol’s form express the transformation and growth that Ferkensco products make possible.

To strengthen associations with reliability and quality, we chose Helvetica. The typeface underlines the brand’s rigor, economy and legibility. The result is an identity that brings together natural symbolism and a modern approach.

The identity reflects Ferkensco’s core values and mission, making the brand recognizable and appealing to all its audiences: state agricultural holdings, large farms and international partners. The symbol, with its references to nature and the cycle of growth, inspires growth and highlights the company’s contribution to improving agriculture. The new identity gives the brand a solid foundation for communication and supports its image at home and abroad.