Peri is a wine made at the wineries of Bagizagan, a major Samarkand company. Within a few years of its launch, Peri had won its audience’s attention and affection. Over time, however, the design needed rethinking to convey the image of a refined product made to modern standards and to keep Peri a strong competitor.

We were invited to take a fresh look at the Peri packaging and reveal its elegant, contemporary side.

Given the brand’s popularity, it was important to keep the core elements the audience already recognized while updating the visual style to make it more modern and expressive. We treated every element with respect so the brand would keep its personality but become bolder and more relevant. We analyzed the existing packaging, identified its most recognizable elements and reworked them so they stayed familiar while strengthening the product concept.

The logo became the centerpiece of the pack. We made it significantly larger and gave it the feel of handwritten custom lettering. This new role for the logo made the brand more memorable and Peri easier to spot on the shelf. Changes to the color palette amplified the effect: the bottle is now entirely black, with a prominent metallic logo. We also paid attention to the details, giving the capsule and the lower label rich colors. Together, these changes underline the brand’s sophistication and premium character.