Our task was to create a name and packaging for meat snacks that would stand out on the shelf and present the product in a simple yet striking way. The product is thinly sliced sausage made from semi-smoked, aged or dry-smoked meat. It is a filling snack for people who value convenience and quality, whether on the go, at the office or outdoors.

The name “MEET” carries two meanings. It is the English word for getting together, evoking time with friends, good moods and food. It also sounds exactly like “meat,” which points to the product itself. The name is versatile, easy to say and easy to remember.

For the packaging, we focused on appetite appeal and instant readability. The centerpiece is an image of juicy sausages speared on a fork. It signals that the product is ready to eat and underlines its natural quality.

We kept the composition minimal but expressive, so the pack looks stylish without feeling crowded. This approach lets the brand extend easily to other formats, such as promotional materials and marketing campaigns.