As Sochnaya Dolina expanded its product range, we were asked to design packaging for Vitamix, its line of vitamin-enriched juices. All the new packs keep continuity with the main brand, using elements of its logo lockup and a white background.

For Vitamix we kept all the distinctive features of the main brand and added a bright food zone that shows the juicy mix of berries in the product. This strengthens the sense of freshness and naturalness. The yellow top also signals that the juice is rich in vitamins. The handwritten Vitamix logo hints gently at the added vitamins, and a brand badge reinforces the message.