The new Viko Premium range is another project with Natural Juice (Sochnaya Dolina), taking the brand’s premium offer further. This time the focus is on mojito, reimagined as juices and nectars.
Viko Premium is made for people who choose an atmosphere, not just a drink. The concept is built around true enjoyment of flavor: carefully selected fruits and berries, a high share of natural fruit content and a delicate recipe that preserves the ingredients’ natural sweetness and freshness.
A premium mojito balances bright citrus, freshness and a light chill. The design supports this mood: the food zone on the pack sets a cocktail party scene, with juicy limes, ice, mint and an easy summer feel. The packaging conveys freshness, premium quality and a sense of occasion.