The story of this water begins in 1952, when a deep well was drilled near Tashkent in search of oil. Instead of hydrocarbons, out gushed thermal mineral water.

It is a sparkling alkaline mineral water with a pH of 8.7: balanced, soft and refreshing. Its natural properties and origin make it more than a drink. It carries on the city’s historical and wellness heritage.

The visual concept rests on two key codes: history and place. The label references Tashkent’s city identity and its symbol of open gates, a sign of the city’s hospitality and openness. This image ties the product to its geography and cultural context.

The numerals at the bottom of the pack are a special graphic accent. They are a modern take on the Roman numerals once used on the label to mark the expiration date.

The result is a design that brings together history, civic symbolism and a contemporary packaging language, underlining the water’s status as Tashkent’s first mineral water and a city icon.