Edfix is a modern online platform from the Najot ta'lim learning center, built for distance learning at a time that suits each student. It offers quality courses in programming, design and other in-demand professions, making education accessible to everyone.

The platform needed a name and identity that would reflect its key features: remote learning, accessibility and modern, in-depth oversight of how knowledge passes from teachers to students.

The name Edfix combines “education” and “affix” (to attach), expressing the idea of bringing knowledge, technology and people together.

Every element of the visual identity is built on the principle of connection, highlighting the harmony and interaction between students, teachers and the learning process.

The logo takes the form of two cubes that symbolize the bond between teachers and students. They visualize the brand philosophy, “Three-dimensional knowledge” (Hajmli bilimlar). The cubes also run through the design system: they can become 3D illustrations, change color and texture, and assemble into a brand pattern.

The palette pairs a black base with a set of bright secondary colors. Black works as a metaphor: it absorbs the full spectrum of knowledge and signals the depth and seriousness of learning. The multicolor secondary system makes it easy to sort content into categories, so information is easier to take in.

By giving the brand an identity that matches its progressive spirit, we strengthened the school’s main message: here, knowledge and technology come together, and learning becomes accessible to all.