Cambridge Learning Center is one of the largest English language schools in Tashkent. The company asked us to update its logo and brand identity. In 8 years it had taught more than 50,000 students and opened 9 branches in the capital, and it was planning to expand into the country’s regions.

The company was going through major changes, including a new curriculum, updated teaching methods and the launch of a new IT platform. It needed a modern visual identity that would reflect all of this and show the center’s strong position in the education market. The brand had to look new and progressive while keeping continuity with the previous identity, so the link to the company’s history and traditions would not be lost.

The company’s visual identity had been updated several times over those 8 years, and each time the task was to keep the link with earlier versions while reflecting changes within the company. In 2017 the lion was chosen as the main symbol: a traditional heraldic emblem of England, associated with the origins of the language and with leadership. That lion became an important reference point for the new identity.

We decided to keep the lion as the company’s recognizable symbol. The new logo focuses on continuity with previous versions while signaling what has changed. It is a letter “C” enclosing a simple, iconic portrait of a lion.

This approach preserved the recognizable elements and made them more modern and minimal. The logo uses a gradient from deep blue to light blue that gives the mark volume and energy, suggesting movement and progress.

Across the design system, we took a universal approach built on pictograms. The icons we designed became the main identity element across applications, representing the company’s services, products and functions. This gave the brand a unified, harmonious graphic language adapted to every customer touchpoint and medium.

The updated Cambridge Learning Center identity reflects the significant changes within the company. The new logo and design system stand for leadership, confidence and a progressive approach to teaching, while keeping continuity with earlier versions and with the brand’s cultural values.